Green marketing management / Robert Dahlstrom.
Material type:
TextPublisher: Singapore : Cengage Learning, c2012Edition: Philippine editionDescription: 285 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789814384223 [newsprint]Subject(s): Green marketing | Product management -- Environmental aspects| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.8 D13 2012 (Browse shelf) | Available | 3UCBL000029229 |
Includes bibliographical references and index.
Part 1 Introduction -- 1. An overview of green marketing -- 2. An overview of strategic green planning -- Part 2 The consumption-environment interface -- 3. The environmental and consumption -- 4. The environmental effects on consumption -- Part 3 Providing value via sustainable marketing strategies -- 5. Discovering value via market analysis -- 6. Communicating value via integrated marketing programs -- 7. Producing value via innovation -- 8. Delivering value via sustainable supply cycle strategies -- 9. Delivering value in retailing -- 10. Proclaiming value via sustainable pricing strategies -- Part 4 Macroeconomic energy consumption -- 11. The role of household consumption -- 12. Energy consumption in the services sector -- 13. Energy consumption in the transportation sector -- 14. The role of industrial consumption -- Part 5 Green marketing and sustainability reporting -- 15. Reporting value to stakeholders.
"Welcome to the first edition of Green Marketing Management. I hope that this essay is the first of many editions of a text offering a new perspective on the relationship between the environment and commerce. My interest in writing this book emerged during my 2005 sabbatical in Oslo. When I attended a meeting of Norwegian Fulbright fellows in Trondheim, I heard some compelling arguments about the utility of wind power and other alternative energy sources. This experience prompted me to begin investigating influences of commerce on greenhouse gas emissions, natural resource conservation, and biodiversity. I began searching for a comprehensive approach to marketing and sustainability that addressed these issues. Although I read intriguing work in strategy and economics. These studies did not capture the sets of sustainability issues most germane to marketing management. As my interest grew, I began to develop ideas related to a number of divergent aspects of marketing management and their interactions with the environment." -- Provided by the publisher
Adult
Donation Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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