University of Cebu-Banilad Library

Includes bibliographical references and index.

Part I Conventional finance, prospect theory, and market efficiency -- Chapter 1 Foundations of finance I: expected utility theory -- Chapter 2 Foundations of finance II: asset pricing, market efficiency, and agency relationships -- Chapter 3 Prospect theory, framing, and mental accounting -- Chapter 4 Challenges to market efficiency -- Part II Behavioral science foundations -- Chapter 5 Heuristics and biases -- Chapter 6 Overconfidence -- Chapter 7 Emotional foundations -- Part III Investor behavior -- Chapter 8 Implications of heuristics and biases for financial decision-making -- Chapter 9 Implications of overconfidence for financial decision-making -- Chapter 10 Individual investors and the force of emotion -- Part IV Social forces -- Chapter 11 Social forces: Selfishness or altruism -- Chapter 12 Social forces at work: The collapse of an American Corporation -- Part V Market outcomes -- Chapter 13 Behavioral explanations for anomalies -- Chapter 14 Do behavioral factors explain stock market puzzles? -- Part VI Corporate finance -- Chapter 15 Rational managers and irrational investors -- Chapter 16 Behavioral corporate finance and managerial decision-making -- Part VII Retirement, pensions, education, debiasing, and client management -- Chapter 17 Understanding retirement saving behavior and improving DC pensions -- Chapter 18 Debiasing, education, and client management -- Part VIII Money management -- Chapter 19 Behavioral investing -- Chapter 20 Neurofinance and the trader's brain.

"Writing an overview of a burgeoning field is a daunting task. When we started our project, existing research in behavioral finance was already abundant. Since then, new work has appeared virtually daily. The only reasonable approach was to he selective. While we hope this book is a comprehensive treatment of the more im portant contributions in the field of behavioral finance, worthy research has cer tainly been excluded.

In writing this book, the students we have taught and the professional aud ences we have addressed were a driving force. It is our hope that the material cov ered in this book will allow readers to consider financial decision-making in a new light. While a number of useful books that cover topics in behavioral finance are available to the interested reader, our goal was to write a book that would provide an accessible overview of the field, while at the same time illustrating how behav ioral finance can be applied in real-world settings. With this in mind, the level of rigor has been kept low and theory has been kept to a minimum.

It is our belief that this book is suitable for undergraduate and graduate stu-dents in business and economics, as well as interested practitioners. The book can be used for a dedicated elective course or as a supplement to a more traditional corporate or managerial finance course." --Preface

Adult

Donation Biore, Christopher College of Business and Accountancy Business / Management

Text in English