University of Cebu-Banilad Library catalog › Details for: Internet marketing : e-commerce /

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Internet marketing : e-commerce / Mary Lou Roberts, Debra Zahay.

By: Roberts, Mary Lou [author.]Contributor(s): Zahay, Debra L [author.]Material type: Text

TextPublisher: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine editionDescription: xx, 340 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285120805 [paperback]Subject(s): Internet marketing

Contents:

Part 1 Foundations of internet marketing -- 1 Foundation of internet marketing communications mix -- 2 The internet value chain -- 3 Business models and strategies -- Part 2 Essential internet marketing tools -- 4 Online branding and video marketing -- 5 Display advertising and other customer acquisition techniques -- 6 Email marketing to build consumer and business relationships -- 7 Search marketing: SEO and PPC -- 8 Social mdeia marketing -- Part 3 Developing internet marketing strategies -- 9 Customer relationship development and reention marketing -- 10 Customer service and suport in web space -- Part 4 Evaluating performance and opportunities -- 11 Measuring and evaluating web marketing programs -- 12 Mobile marketing and related developments.

Summary: "INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.84 R54 2013 (Browse shelf)	Available		3UCBL000029120

Includes bibliographical references.

"INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher