Internet marketing : e-commerce / Mary Lou Roberts, Debra Zahay.
Material type:
TextPublisher: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine editionDescription: xx, 340 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285120805 [paperback]Subject(s): Internet marketing| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.84 R54 2013 (Browse shelf) | Available | 3UCBL000029120 |
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| 658.820 P45 1997 Essentials of marketing : a global-managerial approach / | 658.8342 B11 2012 Consumer behavior / | 658.8342 B11 2012 Consumer behavior / | 658.84 R54 2013 Internet marketing : e-commerce / | 658.848 C99 2010 Principles of international marketing / | 658.85 Ad19 2015 The challenger customer : selling to the hidden influencer who can multiply your results / | 658.85 In47 2012 Professional selling / |
Includes bibliographical references.
Part 1 Foundations of internet marketing -- 1 Foundation of internet marketing communications mix -- 2 The internet value chain -- 3 Business models and strategies -- Part 2 Essential internet marketing tools -- 4 Online branding and video marketing -- 5 Display advertising and other customer acquisition techniques -- 6 Email marketing to build consumer and business relationships -- 7 Search marketing: SEO and PPC -- 8 Social mdeia marketing -- Part 3 Developing internet marketing strategies -- 9 Customer relationship development and reention marketing -- 10 Customer service and suport in web space -- Part 4 Evaluating performance and opportunities -- 11 Measuring and evaluating web marketing programs -- 12 Mobile marketing and related developments.
"INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal." -- Provided by the publisher
Adult
Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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