Consumer behavior / Barry J. Babin and Eric Harris.
Material type:
TextPublisher: Pasig City, Philippines : Cengage Learning, c2012Edition: Philippine editionDescription: 368 pages : illustrations (black and white) ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9789814384926 [newsprint]Subject(s): Consumer behavior| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 658.8342 B11 2012 (Browse shelf) | c.1 | Available | 3UCBL000029213 | |
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Subject Reference
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College Library Subject Reference | 658.8342 B11 2012 (Browse shelf) | c.2 | Available | 3UCBL000029204 |
Includes bibliographical references, glossary, and index.
Part 1: Introduction -- 1. What is CB, and why should I care? -- 2. Value and the consumer behavior framework -- Part 2: Internal influences -- 3. Consumer learning starts here: perception -- 4. Comprehension, memory, and cognitive learning -- 5. Motivation and emotion: driving consumer behavior -- 6. Personality, lifestyles, and the self-concept -- 7. Attitudes and attitude change -- Part 3: External influences -- 8. Consumer culture -- 9. Microcultures -- 10. Group and interpersonal influences -- Part: 4 Situations nd decision making -- 11. Consumers in situations -- 12. Decision making I: need recognition and search -- 13. Decision making II: alternative evaluation and choice -- Part 5: Consumption and beyond -- 14. Consumption to satisfaction -- 15. Consumer relationships -- 16. Consumer and marketing misbehavior.
Adult
Donation Biore, Christopher College of Business and Accountancy Business / Management
Donation Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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