University of Cebu-Banilad Library

Includes bibliographical references, glossary, and index.

Contents: Preface — Unit 1 Core concepts of entrepreneurship — Chapter 2 Entrepreneurial character traits, skills, and competencies — Unit 2 Preliminary activities of entrepreneurial venture creation — Chapter 3 The environment of the entrepreneurial venture — Chapter 4 Market identification — Chapter 5 Consumer marketing strategies — Unit 3 Entrepreneurial venture exploitation — Chapter 6 Business plan — Chapter 7 Simple bookkeeping and financial statements preparation — Chapter 8 Simple financial statement ratio analysis — Unit 4 Entrepreneurial application by opening a small business — Glossary — References — Other books written by the authorpublished by C&E Publishing, Inc. — Index.

"Welcome to the world of entrepreneurship!

This book. Entrepreneurship in Philippine Setting, is designed primarily for Senior High School students. There are two objectives being addressed in this book. The first is to provide the learner with the basic entrepreneurial concepts and principles notwithstanding the academic track being pursued. The second is to develop within the learner a desire to become a dynamic and successful entrepreneur.

Relative to the first objective, this material is basically informative. It has been prepared in accordance with the requirements and standards of the K to 12 Curriculum of the Department of Education (DepEd). It highlights the fundamental concepts and principles of entrepreneurship with careful consideration of the business environment predominantly existing and operating in the Philippines. In addition to the fundamental concepts discussed in the various areas, this book also serves as the working tool for higher collegiate subjects like economics, sociology, finance, accounting, marketing, management, operation science, and even strategic management with entrepreneurial perspective.

Relative to the second objective, this book injects some procedural and practical guidelines applicable to any business plan of the new entrepreneur. There are constant reminders about the necessity of evaluating oneself at the end of the lesson to determine and test the entrepreneurial drive within the learner. Entrepreneurship is a way of living a successful and happy life. Opening a small business based on entrepreneurial perceptions would be a really good start." —Preface

Adolescence

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Text in English