University of Cebu-Banilad Library

Includes bibliographical references, glossary, and index.

Unit 1 | Marketing principles and strategies — Unit 2 | Building customer loyalty through customer service — Unit 3 | Market opportunity analysis and consumer analysis — Unit 4 | Developing the marketing mix — Unit 5 | The marketing planning process and the marketing plan.

"This textbook is written for Principles of Marketing, a specialized subject in the Accountancy, Business, and Management (ABM) track of the Senior High School K to 12 Curriculum. It aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in moking a marketing plan. The book is divided into five units consisting of 16 lessons which discuss the principles, concepts, and practices of marketing.

To ensure students' knowledge and comprehension of concepts and to provide. means for further learning and analysis, each lesson features the following learning components

Marketing Vocabulary which checks students' knowledge of key concepts discussed in the lesson

Marketer in Action which provides questions that test students' comprehension

Marketing Experience which provides opportunities for actual application of concepts through group activities

Self Reflection which is a reflective exercise that allows students to apply marketing concepts in their personal lives

Marketer at the Forefront which presents case studies and selections that allow students to analyze and discuss management concepts as they are applied in real-life scenarios

The lessons also feature an additional learning aid, Marketing Terms, which highlight and clarify significant terms related to the discussion. The textbook also features unit tests for summative evaluations of the topics discussed in the units.

It is hoped that the students will gain valuable insights from the discussions which will prepare them in engaging in effective marketing planning and decision-making." — Preface

Adolescence

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

Purchased Maleen Grafilo-Ordiz Senior High School Business / Management

English