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How to use mixed methods in tourism research / edited by Peter Mason, Marcjanna Augustyn, and Arthur Seokhoa-King.

Contributor(s): Mason, Peter [editor.] | Augustlyn, Marcjanna [editor.] | Seakhoa-King, Arthur [editor.]Material type: Text

TextPublisher: Cheltenhem, UK : Edward Elgar Publishing, c2024Description: 192 pages : Illustrations (black & white) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781035314089 [hardbound]Subject(s): Tourism

Contents:

Part I: Introduction — Part II: Designing mixed methods in tourism research — Part III: Sequential mixed methods in tourism research: case studies — Part IV: Concurrent mixed methods in tourism research: case studies — Part V: Teaching mixed methods in tourism research — Part VI: Conclusions — Index.

Summary: "Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students. This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research. How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference." —Provided by the publisher

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	338.4791072 H83 2024 (Browse shelf)	Available		3UCBL000029524

Includes bibliographical references and index.

"Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully.

Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students. This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies.

Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems.

They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research. How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field.

Practitioners within the tourism industry will also find this a useful reference." —Provided by the publisher