Macro perspective of tourism and hospitality / authored and edited by 3G E-Learning LLC, USA.
Material type:
TextPublisher: New York : 3G E-Learning LLC, USA, c2022Edition: 2nd editionDescription: xiii, 448 pages : colored illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781984659521 [paperback]Subject(s): Tourist trade travel | Sustainable tourism -- economic aspects | Tourism -- management | Hospitality industry -- management | Strategic planning| Item type | Current location | Call number | Status | Date due | Barcode |
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Subject Reference
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College Library Subject Reference | 338.4791 M45 2022 (Browse shelf) | Available | 3UCBL000029543 |
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| 338.4791 J98 2024 Community based tourism / | 338.4791 K11 2023 Exploration of emerging source markets in the hospitality sector / | 338.4791 K96 2023 Tourism promotion / | 338.4791 M45 2022 Macro perspective of tourism and hospitality / | 338.4791 M66 2025 Tourism planning & policy : strategies for destination development and management / | 338.4791 M68 2022 Tourism product development / | 338.4791 R13 2023 Tourism as an industry / |
Includes bibliographical references and index.
Contents: Chapter 1 Globalization Agenda in Tourism — Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality — Chapter 3 Marketing Communications — Chapter 4 Global Branding — Chapter 5 Destination Image and Ecotourism — Chapter 6 Competitive Analysis of Resorts: A Strategic Perspective — Chapter 7 Human Resource Management — Chapter 8 Sustainable Tourism — Chapter 9 Food and Wine Tourism — Chapter 10 The Future of Tourism and Hospitality — Index.
"Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectations and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging pushed by the new consumers' requests. Hospitality and Tourism industry benefits almost every sector of the economy of a nation. Both developing and developed nations of the world are working to promote this industry to accelerate growth and development in their individual nations and in the world as a whole. Tourists allover the world take great interest in the indigenous products of the places they visit. So communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourist industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector." —Backcover
Adult
Purchased Lopez, Edilyn College of Tourism Management Tourism
Text in English
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