Contemporary marketing / Louis E. Boone and David L. Kurtz.
Material type:
TextPublisher: Boston, USA : Cengage Learning, Inc., c2019Edition: 18th editionDescription: xix, 399 pages : colored illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780357033777 [paperback]Subject(s): Marketing| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Subject Reference
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College Library Subject Reference | 658.8 B64 2019 (Browse shelf) | Available | 3UCBL000029208 |
Includes glossary and index.
Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions.
"Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface
Adult
Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Text in English
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