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Contemporary marketing / Louis E. Boone and David L. Kurtz.

By: Boone, Louis E [author.]Contributor(s): Kurtz, David L [author.]Material type: Text

TextPublisher: Boston, USA : Cengage Learning, Inc., c2019Edition: 18th editionDescription: xix, 399 pages : colored illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780357033777 [paperback]Subject(s): Marketing

Contents:

Contents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions.

Summary: "Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 B64 2019 (Browse shelf)	Available		3UCBL000029208

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Previous	658.8 B31 2012 Understanding services marketing /	658.8 B64 2013 Principles of marketing /	658.8 B64 2016 Principles of marketing /	658.8 B64 2019 Contemporary marketing /	658.8 D13 2012 Green marketing management /	658.8 G57 2021 Entrepreneurial marketing : a blueprint for customer engagement /	658.8 H86 2024 Marketing for tourism, hospitality and events : a global digital approach /	Next

Includes glossary and index.

"Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface

Adult

Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management

Text in English

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