University of Cebu-Banilad Library catalog › Details for: Principles of contemporary marketing /

Normal view MARC view ISBD view

Principles of contemporary marketing / David L. Kurtz.

By: Kurtz, David L [author.]Material type: Text

TextPublisher: China : South-Western Cengage Learning, c2010Edition: 14th edition ; International editionDescription: xxxii, 670 pages : colored illustrations ; 27 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9780324828085 [paperback]Subject(s): Contemporary marketing

Contents:

Contents: Part 1 Designing customer-oriented marketing strategies — Part 2 Understanding buyers and markets — Part 3 Target market selection — Part 4 Product decisions — Part 5 Distribution decisions — Part 6 Promotional decisions — Part 7 Pricing decisions.

Summary: "Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edition of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why weve been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY MSELF!" —Preface

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 K96 2010 (Browse shelf)	Available		3UCBL000029209

Browsing College Library shelves, Shelving location: Subject Reference Close shelf browser

Previous								Next
Previous	658.8 G57 2021 Entrepreneurial marketing : a blueprint for customer engagement /	658.8 H86 2024 Marketing for tourism, hospitality and events : a global digital approach /	658.8 Ia1 2019 Marketing management /	658.8 K96 2010 Principles of contemporary marketing /	658.8 K96 2011 Principles of marketing /	658.8 L11 2012 Marketing management /	658.8 L94 2011 Services marketing : people, technology, strategy /	Next

Includes glossary and index.

"Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edition of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why weve been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY MSELF!" —Preface

Adult

Donation Biore, Christopher College of Business and Accountancy BSBA-Marketing Management