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Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Czinkota, Michael R [author.]Contributor(s): Ronkainen, Ilkka A [author.]Material type: Text

TextPublisher: Australia : South-Western Cengage Learning, c2010Edition: Ninth edition ; International editionDescription: xxviii, 693 pages : colored illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781439041376 [paperback]Subject(s): International -- marketing

Contents:

Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix.

Summary: "Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.848 C99 2010 (Browse shelf)	Available		3UCBL000029113

Includes glossary and index.

Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix.

"Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface

Adult

Donation Biore, Christopher College of Business and Accountancy Business / Management

Text in English

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