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Principles of marketing / Louis E. Boone and David L. Kurtz.

By: Boone, Louis E [author.]Contributor(s): Kurtz,David L [author.]Material type: Text

TextPublisher: Pasig City, Philippines : Cengage Learning Asia Pte Ltd (Philippine Branch), c2013Edition: Philippine editionDescription: v, 427, A-14, B-6 G-10 pages : illustrations (black and white) ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814416757 [newsprint]Subject(s): Marketing

Contents:

Contents: Chapter 1 Marketing: The art and science of satisfying customers — Chapter 2 The marketing environment, ethics, and social responsibility — Chapter 3 Consumer behavior — Chapter 4 Marketing research and sales forecasting — Chapter 5 Market segmentation, targeting, and positioning — Chapter 6 Product and service strategies.

Summary: "Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edi tion of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why we've been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY ITSELF!" —Preface

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Item type	Current location	Call number	Status	Date due	Barcode
Subject Reference	College Library Subject Reference	658.8 B64 2013 (Browse shelf)	Available		3UCBL000029206

Includes glossary.

"Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edi tion of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why we've been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY ITSELF!" —Preface

Adult

Donation Biore, Christopher College of Business and Accountancy Business / Management

Text in English

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