University of Cebu-Banilad Library

Includes bibliographical references, glossary, and index.

Contents: Part 1 Introduction to retailing -- 1 Perspectives on retailing -- 2 Retail strategic planning and operations management -- Part 2 The retail environment -- 3 Retail customers -- 4 Evaluating the competition in retailing -- 5 Managing the supply chain -- 6 Legal and ethical behavior -- Part 3 Market selection and location analysis -- 7 Market selection and retail location analysis -- Part 4 Managing retail operations -- 8 Managing a retailer's finances -- 9 Merchandise buying and handling -- 10 Retail pricing -- 11 Advertising and promotion -- 12 Customer services and retail selling -- 13 Store layout and design -- Part 5 Retailing's future -- 14 Reframing retail strategy.

"This edition continues to focus on the exciting and dynamic changes in retailing and its competitive environment, which is increasingly becoming global. In fact, this book has a stronger focus on global aspects of retailing and places more emphasis on the important world of fashion retailing. Because in difficult economic times strong financial perfor mance is increasingly difficult to achieve, we, in this edition, emphasize in greater detail the key profit drivers in retailing. The writing style continues to be conversational, a style praised by students using our previous editions.

This edition of Retailing, like retailing itself, has undergone major revisions from pre-vious editions. Due to the rapid change in the retail landscape, especially around the Internet and service(s), we have a new Chapter 14, which concludes the book. This chap-ter is very forward looking and is titled "Reframing Retail Strategy." It vividly discusses how any retailer can be more service- and customer-centric, more focused on co-creating value with customers, suppliers, and other stakeholders. To accomplish this, the retailers need to reframe many parts of their business models and create more opportunities for customer engagement.

Most of the book's story boxes ("Service Retailing." "Retailing: The Inside Story." and "What's New?") are new or updated. Many of the end-of-chapter cases are new and reflect the rapid changes occurring in retailing. More national retailers such as Macy's, Buffalo Wild Wings, Zumiez, and Genuine Auto Parts are featured in these cases. We also now have integrative cases for each of the five parts of the book. This was something instructors requested and which students will benefit from by helping them improve the ability to integrate important retailing concepts and principles. These integrative cases are on such well-known retailers as Target, Walmart, Nordstrom, and Lowe's. Because more students are considering launching their own retail enterprise, we have also included mini-cases and short exercises called "Starting Your Own Entrepreneurial Retail Business," at the end of each chapter.

Given the growth of the Internet and e-tailing, we increase our coverage of this topic. We also discuss how the emergence of m-commerce, or retailing accomplished via the mobile phone, has become so critical to success in retailing. It is amazing how consum-ers and channel partners, in addition to retailers, are using the Internet and e-commerce and m-commerce in innovative ways. Hence, we offer an in-depth cover age of the topics that readers have come to expect. Consequently, we believe that students and instructors will like this edition even more than they did the highly successful first seven editions.

With retail supporting one in four jobs in the United States or 42 million jobs (www retailmeansjobs.com), we strongly believe that retailing offers one of the best career opportunities for today's students. Thus, Retailing was written to convey that message, not by using boring descriptions of retailers and the various routine tasks they perform, but by making the subject matter come alive by focusing on the excitement that retailing offers its participants in an easy-to-read conversational style filled with pictures and exhibits. This text demonstrates to the student that retailing as a career choice can be fun, exciting, challenging, and rewarding. Thus, excitement arises from selecting a mer-chandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, and planning next season's sales in an ever-changing economic environment. And the reward comes from doing this better than the competition. While other texts may make retailing a series of indepen dent processes, this edition, like the first seven editions of Retailing, highlights the excite ment, richness, and importance of retailing as a career choice. Retailing provides the student with an understanding of the interrelationship of the various activities that retail-ers face daily. To do this, we attempt to show how retailers must use both creativity and analytical skills in order to solve problems and pursue opportunities in today's fast-paced environment.

In keeping with our goal of maintaining student interest, Retailing focuses on the material that someone entering the retailing field would need to know. We were more interested in telling the student what should happen, and what is happening, than in explaining the academic "whys" of these actions. Thus, when knowledge of a particular theory was needed, we generally ignored the reasoning behind the theory for a simple explanation and an example or two of the use of the theory. In presenting these exam-ples, we drew from a rich array of literature sources, as well as from our combined 90 years of work in retailing.

Students and teachers have responded favorably to the "personality" of Retailing because the numerous contemporary and relevant examples, both in the text itself and in each chapter's various story boxes, provide realistic insights into retailing. One student wrote to say "thanks for writing a book that was "so interesting and not too long A faculty member noted she was "so pleased with the writing style because it was easier to understand, and the examples used were very appropriate and helped to present the material in a meaningful and easy-to-grasp manner for students. Still another liked Retailing because the writing style was "conversational," lending itself to very easy read-ing, so that she felt confident that her students would read the chapters. "The content. coverage was excellent. Terms were explained in easy-to-understand language. And although most of the topics of an advanced retailing text were presented, the extent and presentation of the material was very appropriate to an introductory course." Another reviewer was especially pleased that we were able to incorporate so many current examples." --Preface

Adult

Donation Biore, Christopher College of Business and Accountancy Business / Management

Text in English