University of Cebu-Banilad Library

Contents: Preface — 1 Beyond the current realm of strategy — 2 The loss of relevance — 3 The book of power, purpose and principle — Chapter 4 Exercising power, purpose and principle — Chapter 5 Future paths for strategy — Chapter 6 Creating mastery — 7 The agenda for the future.

"In 2001, OECD countries allocated approximately $645 billion' to research and development? Three of the largest areas of investment were the fields of medicine, computing and weapons. The success of this investment is clear to all of us in the huge advances that have been made in creating cures for diseases that previously were considered to be incurable, in creating the computational capability to understand things that appeared to be mysteries and in creating bombs that could, if their owners wished, reach across boundaries to destroy whole cities. Whether we translate the fruits of these investments to cure the world, apply computing power to solve the problems that threaten the world or create peace depends on strategy.
Strategy, in this context, is simply the name we give to the plans and actions by which we enforce our ways on others - peoples, institutions and environments.
In the field of strategy, we have invested an insignificant fraction of these vast sums. In medical research it is clear that errors can result in death. If we create computing technology that miscalculates we put in jeopardy the systems that this technology runs - everything from aircraft, stock exchanges to heart monitors - and we also risk killing people." —Preface

Adult

Biore, Christopher College of Business and Accountancy Business / Management

Text in English