Marketing plan : building the profitable preferred brand / Josiah Go, Chiqui E. Go
Material type:
TextPublisher: Manila, Philippines : [Place of publication not identified], c2012Edition: Second editionDescription: xviii; 495 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789710596034 [newsprint]; 9789710596027 [bookprint]| Item type | Current location | Call number | Status | Date due | Barcode |
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Filipiniana (Reserve) | 658.802 G53 2012 (Browse shelf) | Available | 3UCBL000017155 |
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| 658.421 M46 2010 Entrepreneurship and small business management / | 658.7 B18 2014 2014 marketing basics : | 658.8 G53 2010 Fundamentals of marketing : | 658.802 G53 2012 Marketing plan : | 658.81 R14 2012 E-commerce: | 658.88 M67 2002 Credits and collections / | 658.88 M67 2002 Credits and collections / |
Content : Preface -- Acknowledgment -- Crowd sourcing -- Dedication -- Chapter I Introduction to marketing planning -- Chapter II Executive summary and business review -- Chapter III Autopsy of success and failures -- Chapter IV Industry opportunities and threats -- Chapter V Who are your existing and potential customers? -- Chapter VI Marketing objective - setting -- Chapter VII Continuously satisfying customers strategy -- Chapter VIII A closer look at brands -- Chapter IX Better than other strategy -- Chapter X Profit strategy -- Chapter XI Marketing plan navigation -- References -- Includes appendices and indexes -- Chapter XII List of exclusive interviews
NBS-MANGO P 298.00 BSBA-Marketing Management
English
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