Mastering advertising : foundations and techniques for the modern age / Dr. Jhon Ven Saint Laqui Pasahol.
Material type:
TextPublisher: Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025Description: x, 348 pages ; 25.6 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214064007 [newsprint]Subject(s): Advertising | Marketing | Internet advertising| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Filipiniana
|
College Library Filipiniana | 659 P26 2025 (Browse shelf) | Available | 3UCBL000029824 |
Includes bibliographical references.
Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References.
"Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface
Adult
Purchased Biore, Christopher College of Business and Accountancy Business / Management
Text in English
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