University of Cebu-Banilad Library

Includes bibliographical references.

Contents: Chapter 1: Fundamentals of Franchising — Chapter 2: Franchising as an Entrepreneurial Path — Chapter 3: Franchise Agreements and Legal Considerations — Chapter 4: Evaluating Franchise Opportunities — Chapter 5: Financing a Franchise — Chapter 6: Franchise Operations and Support — Chapter 7: Marketing and Expanding Franchise Businesses — Chapter 8: International Franchising — Chapter 9: Current Challenges and Future Directions in Franchising — Bibliography.

"Franchising has become a cornerstone of modem business, offering entrepreneurs a unique pathway to success by leveraging established brands and proven business models. Thus, the book on Franchising: Concepts, Operations, and Growth Strategies is crafted for aspiring franchisees, seasoned business owners, and anyone interested in the dynamic world of franchising. This book serves as a comprehensive guide to understanding the intricacies of franchising providing essential knowledge and practical insights that can facilitate successful ventures in this exciting industry.
In recent years, the franchise landscape has evolved dramatically, influenced by technological advancements, chaneing consumer bebaviors, and alabal economic shifts. As entrepreneurs seek innovative ways to enter the market, the relevance of franchising as an entrepreneurial path continues to grow. This book explores the fundamentals of franchising, highlighting the key terminology and concepts that define the industry. It delves into various franchise models, the intricacies of franchise agreements, and the critical legal considerations that every prospective franchisee must understand.
One of the central themes of this book is the evaluation of franchise opportunities. With thorough guidance on conducting market research, assessing feasibility, and developing business plans, readers will gain a robust framework for making informed decisions. Additionally, we explore the financial aspects of franchising, from understanding costs to securing funding, ensuring that readers are well-equipped to navigate the financial landscape of franchise ownership.
As the franchise industry becomes increasingly competitive, effective operations and marketing strategies are essential for success. This book provides insights into franchise operations, support systems, and innovative marketing strategies that can propel franchise growth. With dedicated chapters on international franchising and current challenges, we also address the opportunities and complexities that come with global expansion and the changing market environment.
Furthermore, the role of ethics and corporate social responsibility (CSR) is integral to modern franchising. As consumers become more discerning and socially conscious, franchises must adapt their business models to align with these values. This book examines the impact of CSR and sustainability initiatives on brand reputation and consumer loyalty, emphasizing the importance of responsible practices in today's business landscape." —Preface

Adult

Purchased Biore, Christopher College of Business and Accountancy Business / Management

Text in English