University of Cebu-Banilad Library catalog › Details for: Modern marketing management : techniques for the digital age /

Normal view MARC view ISBD view

Modern marketing management : techniques for the digital age / Dr. Jhon Ven Saint L. Pasahol, Dr. Honeylette D. Villanueva.

By: Pasahol, Jhon Ven Saint L [author.]Contributor(s): Villanueva, Honeylette D [author.]Material type: Text

TextPublisher: Intramuros, Manila : Mindshapers Co., Inc., c2025Description: x, 388 pages ; 25.3 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214063925 [newsprint]Subject(s): Marketing management | Internet marketing | Digital media

Contents:

Contents: Preface — 1 Introduction to modern marketing management — 2 Digital marketing landscape — 3 Consumer behavior in the digital era — 4 Strategic planning in digital marketing — 5 Content marketing and storytelling — 6 Social media marketing — 7 Search engine optimization (SEO) — 8 Paid advertising in the digital space — 9 Email marketing and automation — 10 Data analytics and measurement — 11 Mobile marketing strategies — 12 Emerging trends and innovations — 13 Ethical considerations in digital marketing — 14 Future of marketing management — References.

Summary: "Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Filipiniana	College Library Filipiniana	658 P26 2025 (Browse shelf)	Available		3UCBL000029859

Includes bibliographical references.

"Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface

Adult

Purchased Biore, Christopher College of Business and Accountancy Business / Management

Text in English

There are no comments on this title.

to post a comment.