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Modern marketing management : techniques for the digital age / Dr. Jhon Ven Saint L. Pasahol, Dr. Honeylette D. Villanueva.

By: Pasahol, Jhon Ven Saint L [author.]Contributor(s): Villanueva, Honeylette D [author.]Material type: Text

TextPublisher: Intramuros, Manila : Mindshapers Co., Inc., c2025Description: x, 388 pages ; 25.3 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214063925 [newsprint]Subject(s): Marketing management | Internet marketing | Digital media

Contents:

Contents: Preface — 1 Introduction to modern marketing management — 2 Digital marketing landscape — 3 Consumer behavior in the digital era — 4 Strategic planning in digital marketing — 5 Content marketing and storytelling — 6 Social media marketing — 7 Search engine optimization (SEO) — 8 Paid advertising in the digital space — 9 Email marketing and automation — 10 Data analytics and measurement — 11 Mobile marketing strategies — 12 Emerging trends and innovations — 13 Ethical considerations in digital marketing — 14 Future of marketing management — References.

Summary: "Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface

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Item type	Current location	Call number	Status	Date due	Barcode
Filipiniana	College Library Filipiniana	658 P26 2025 (Browse shelf)	Available		3UCBL000029859

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Previous	658 G15 2025 Strategic management : Philippine business landscape /	658 G16 2025 Management science : harnessing quantitative methods for organizational success /	658 P26 2024 Project mastery : a comprehensive guide to successful project management /	658 P26 2025 Modern marketing management : techniques for the digital age /	658.007; Si83 2009 Handbook on case writing and analysis /	658.0072 F66 2025 Methods in Research in business education : (IMRAD aligned chapter-based format) /	658.009599 B62 2007 Blue way :	Next

Includes bibliographical references.

"Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface

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Purchased Biore, Christopher College of Business and Accountancy Business / Management