University of Cebu-Banilad Library

Includes bibliographical references.

Contents: Preface — Acknowledgement — Chapter 1 A business plan preparation: The beginning — Chapter 2 Management aspects — Chapter 3 Marketing aspects — Chapter 4 Technical aspects — Chapter 5 Financial aspects — Chapter 6 Socio economic aspects — Appendix — References.

"Welcome to the world of business planning! Whether you are a budding entrepreneur with a groundbreaking idea or a seasoned professional seeking to refine your existing venture, this book will guide you through the essential steps of crafting a compelling and effective business plan.

A business plan serves as the cornerstone of any successful business. It's a comprehensive document that outlines your company's goals, strategies, and roadmap for achieving them. It acts as a vital tool for the reason of:

(1) clarity and focus which forces you to crystalize your vision, identify potential challenges, and develop a clear path for success;

(2) communication and persuasion, a well-written business plan is a powerful communication tool that can be used to attract investors, secure funding, convince partners of your liability and even guide your team towards shared object; and

(3) dynamic roadmap, helping you stay on track and adjust your course as needed.

This book takes you through the entire business planning process, step-by-step. You will find a comprehensive guidance that will cover all the essential elements of a business plan, including market analysis, competitive landscape, marketing and sales strategies, financial projections and operational plans.

This book is designed to be user-friendly and accessible, regardless of your prior business experience. Whether you are starting from scratch or refining an existing plan, this guide equips you with the knowledge and tools to create a business plan that lays the foundation for your future success.' —Preface

Adult

Purchased Biore, Christopher College of Business and Accountancy Business / Management

Text in English