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Module in managing service enterprise / Ma. Theresa G. Maddagan.

By: Maddagan, Ma. Theresa G [author.]Material type: Text

TextPublisher: Intramuros, Manila : Mindshapers Co., Inc., c2024Description: x, 180 pages ; 25.5 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214063826 [newsprint]Subject(s): Service industries -- Management | Customer services -- Management | Operations management

Contents:

Contents: Chapter 1. Introduction to service enterprises — Chapter 2. Service delivery models — Chapter 3. Service profit chain — Chapter 4. Service quality — Chapter 5. Customer relationship management — Chapter 6. Service marketing — Chapter 7. Managing service personnel — Chapter 8. Leadership in service organizations — Chapter 9. Ethics and social responsibility in the service industry — APPENDIX - Operational plan outline for service business — References.

Summary: "In today's competitive market, the success of a business often hinges on the quality of its service delivery. Service enterprises, whether they operate in hospitality, healthcare, technology, or other sectors, face unique challenges and opportunities in creating exceptional customer experience. When it comes to managing a service-oriented business, there are different opportunities and problems then with typical product-based businesses. A unique approach to leadership, operations, and customer satisfaction is necessary because to the intangible nature of services, direct client interactions, and the signigidcance of quality delivery. The goal of this book is to give managers and leaders in the service industry the skills and information they need to success in this changing environment. We explore issues including customer experience, employee engagement, service design, and innovation as we delve into the fundamentals of service management. It also looks at the fundamental ideas and methods of running service businesses successfully. Our objective is to offer useful information and doable tactics that can be used in a variety of service-related fields. You can crate a successful service business that offers outstanding value by comprehending the essential elements that influence customer pleasure and loyalty. We invite you to embark on this journey with us as we explore the art and science of managing service enterprises." —Preface

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Item type	Current location	Call number	Status	Date due	Barcode
Filipiniana	College Library Filipiniana	658.812 M26 2024 (Browse shelf)	Available		3UCBL000029829

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Previous	658.809599 M34 1998 Marketing excellence in good times and bad :	658.81 B16 2025 Sales management /	658.81 Sa55 2012 Creating great customer service /	658.812 M26 2024 Module in managing service enterprise /	658.83 B16 2025 Principles of market research /	658.8342 P41 2015 Consumer behavior :	658.85 G18 1997 Superb selling secrets :	Next

Includes index.

"In today's competitive market, the success of a business often hinges on the quality of its service delivery. Service enterprises, whether they operate in hospitality, healthcare, technology, or other sectors, face unique challenges and opportunities in creating exceptional customer experience. When it comes to managing a service-oriented business, there are different opportunities and problems then with typical product-based businesses. A unique approach to leadership, operations, and customer satisfaction is necessary because to the intangible nature of services, direct client interactions, and the signigidcance of quality delivery. The goal of this book is to give managers and leaders in the service industry the skills and information they need to success in this changing environment. We explore issues including customer experience, employee engagement, service design, and innovation as we delve into the fundamentals of service management. It also looks at the fundamental ideas and methods of running service businesses successfully. Our objective is to offer useful information and doable tactics that can be used in a variety of service-related fields. You can crate a successful service business that offers outstanding value by comprehending the essential elements that influence customer pleasure and loyalty. We invite you to embark on this journey with us as we explore the art and science of managing service enterprises." —Preface

Adult

Purchased Biore, Christopher College of Business and Accountancy Business / Management

Text in English

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