Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen
Material type:
TextPublisher: New York : McGraw-Hill, c2011Description: x, 260 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071289672 [newsprint]Subject(s): Internet marketing | Online social networks | Social media -- Economic aspects | Customer relations | Branding (Marketing)DDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Reference (MAIN)
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College Library | 658.872 K45 2011 (Browse shelf) | Available | 3UCBL000017627 |
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| 658.872 H31 2012 How to make money on the Internet : | 658.872 H32 2012 Facebook marketing for dummies / | 658.872 H72 2012 The social media MBA : your competitive edge in social media strategy development & delivery / | 658.872 K45 2011 Likeable social media : | 658.872 Od1 2012 Optimize : | 658.872 Sch57 2013 Introduction to e-business / | 658.913621 M42 1971 Hospital and nursing home management : |
Contents: Chapter 1 Listen first, and never stop listening -- Chapter 2 Way beyond "women 25-54": define your target audience better than evil -- Chapter 3 Think-and act-like your consumer -- Chapter 4 Invite your costumers to be your first fans -- Chapter 5 Engage: create true dialogue with, and between, your costumers -- Chapter 6 Response quickly to all bad comments -- Chapter 7 Respond to the good comments, too -- Chapter 8 Be authentic -- Chapter 9 Be honest and transparent -- Chapter 10 Should you ask a lot of questions? -- Chapter 11 Provide value (yes, for free!) -- Chapter 12 Share stories (they're = your social currency!) -- Chapter Inspire your consumers to share stories -- Chapter 14 Integrate social media into the entire costumers experience -- Chapter 15 Use social network ads for greater impact -- Chapter 16 Admit when you screw up, then leverage your mistakes -- Chapter 17 Consistently deliver excitement, surprise, and delight -- Chapter 18 Don't sell! Just make it easy and compelling for costumers to buy
NBS-MANGO P 495.00 BSBA-Marketing Management
English
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