Good strategy, bad strategy : the difference and why it matters / Richard P. Rumelt
Material type:
TextPublisher: New York : Crown Business, c2013Description: xii, 322 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781781251546 [newsprint]Subject(s): Strategic planning | Strategy | PlanningDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.4012 R86 2013 (Browse shelf) | Available | 3UCBL000017188 |
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| 658.4012 M83 1996 Morrisey on planning : | 658.4012 P68 2012 Essentials of strategic management / | 658.4012 R74 2017 Strategic management / | 658.4012 R86 2013 Good strategy, bad strategy : | 658.4012 So68 2012 Business development : | 658.4012 T71 1980 Top management strategy : | 658.4012 Y74 2001 Judo strategy : |
Content: Part 1 Good and bad strategy -- Chapter 1 Good strategy is unexpected -- Chapter 2 Discovering power -- Chapter 3 Bad strategy -- Chapter 4 Why so much bad strategy? -- Chapter 5 The kernel of good strategy -- Part II Sources of power -- Chapter 6 Using Leverage -- Chapter 7 Proximate objectives -- Chapter 8 Chain-link systems -- Chapter 9 Using design -- Chapter 10 Focus -- Chapter 11 Growth -- Chapter 12 Using advantage -- Chapter 13 Using dynamics -- Chapter 14 Inertia and entropy -- Chapter 15 Putting it together -- Part III Thinking like a strategist -- Chapter 16 The science of strategy -- Chapter 17 Using your head -- Chapter 18 Keeping your head
NBS-MANGO P 475.00 BSBA-Marketing Management
English
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