Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden.
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley and Sons, Inc., c2012Description: xii, 243 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118167779 [hardbound]Subject(s): Direct marketing | Direct selling | Social mediaDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.872 Od1 2012 (Browse shelf) | Available | 3UCBL000010778 |
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| 658.872 H32 2012 Facebook marketing for dummies / | 658.872 H72 2012 The social media MBA : your competitive edge in social media strategy development & delivery / | 658.872 K45 2011 Likeable social media : | 658.872 Od1 2012 Optimize : | 658.872 Sch57 2013 Introduction to e-business / | 658.913621 M42 1971 Hospital and nursing home management : | 658.9136216 D71 1975 Nursing service administration : |
Includes bibliographical references (pages 233-238) and index.
Contents: Phase 1: Planning; Chapter 1 Setting the stage for an optimized state of mind -- Chapter 2 Journey: Where does optimize and socialize fit in your company? -- Chapter 3 Smart marketing requires intelligence: research, audit, and listen -- Chapter 4 In it to fit win it: setting objectives -- Chapter 5 Roadmap to success: content marketing strategy -- Phase 2: Implementation; Chapter 6 Know thy costumer: personas -- Chapter 7 Words are keys to costumers: keyword research -- Chapter 8 Attract, engage, and inspire: Building your content plan -- Chapter 9 Content isn't king, it's the kingdom : creation and curation -- Chapter 10 If it can be searched , it can be optimized: content optimization -- Chapter 11 Community rules: social network development-don't be late to the social networking party -- Chapter 12 Electrify your content: promotion and link building -- Chapter 13 Progress, refinement, and success: measurement -- Chapter 14 Optimize and socialize: processes and training -- Chapter 15 Are you optimized?
BSBA-Marketing Management
English
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