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International marketing principles / Michael R. Czinkota and Ilkka A. Ronkainen

By: Czinkota, Michael RContributor(s): Ronkainen, Ilkka AMaterial type: Text

TextSeries: Publisher: Andover : Cengage Learning, c2012Edition: Ninth editionDescription: 796 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814416382 [newsprint]Subject(s): Export marketing | Marketing researchDDC classification:

Contents:

Contents: Part one The international marketing environment -- Part two International market entry and development -- Part three Export marketing mix -- Part four The global marketing mix

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Item type	Current location	Call number	Status	Date due	Barcode
Book		658.83 C99 2012 (Browse shelf)	Available		3UCBL000016439

Includes index.

Contents: Part one The international marketing environment -- Part two International market entry and development -- Part three Export marketing mix -- Part four The global marketing mix

BSBA-Marketing Management

English

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