Marketing research / David A. Aaker [and three others]
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, c2013Edition: Eleventh editionDescription: xiv, 647 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118321812 [paperback]Subject(s): Marketing researchDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.83 Aa41 2013 (Browse shelf) | Available | 3UCBL000017005 |
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| 658.827 H26 1999 Harvard business review on brand management / | 658.827 K14 1992 Strategic brand management : | 658.827 L53 2016 The brand mapping strategy : design, build, and accelerate your brand / | 658.83 Aa41 2013 Marketing research / | 658.83 C99 2012 International marketing principles / | 658.83 H86 2023 Consumer psychology : theories & applications / | 658.8342 P44 2008 Consumer behavior & marketing strategy / |
Includes bibliographical references and index
Contents: Part I The nature and scope of marketing research -- Part II Data collection -- Part III Data analysis -- Part IV Special topics in data analysis -- Part V Applications of marketing intelligence
Higher-Ed Book Resources P 2998.00 BSBA-Marketing Management
English
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