The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo.
Material type:
TextPublisher: New York : McGraw-Hill, c2011Description: xiii, 241 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259071317 [newsprint]Subject(s): New products | Creative thinking | Technological innovations | Success in businessDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
College Library | 658.4063 G13 2011 (Browse shelf) | Available |
Includes bibliographical references (p. 233-234) and index.
Contents: Chapter 1 What would Steve do? -- Principles 1 Do what you love; Chapter 2 Follow your heart -- Chapter 3 Think differently about your vision -- Principle 2 Put a dent in the universe; Chapter 4 Inspire evangelists -- Chapter 5 Think differently about your vision -- Principle 3 Kick-start your brain; Chapter 6 Seek out new experiences -- Chapter 7 Think differently about how you think -- Principle 4 Sell dreams, not products; Chapter 8 See genius in their craziness -- Chapter 9 Think differently about your customers -- Principle 5 Say no to 1000 things; Chapter 10 Simplicity is the ultimate sophistication -- Chapter 11 Think differently about design -- Principle 6 Create insanely great experiences; Chapter 12 We're hereto help you grow -- Chapter 13 Think differently about your brand experience -- Principle 7 Master the message; Chapter 14 The world's greatest corporate storyteller -- Chapter 15 Think differently about your story
English
There are no comments on this title.