The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
Material type:
TextSeries: Oxford handbooks in business and managementPublisher: Oxford : Oxford University Press, c2011Description: xxi, 637 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199569458 [paperback]Other title: Strategic sales and sales managementSubject(s): Marketing -- Management | Sales managementDDC classification: Online resources: Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.8 Ox22 2011 (Browse shelf) | Available | 3UCBL000016942 |
Browsing College Library shelves Close shelf browser
|
|
|
|
|
|
No cover image available No cover image available | ||
| 658.8 M45 2012 Marketing principles / | 658.8 M45 2013 The firm : | 658.8 M86 2010 Strategic marketing management : | 658.8 Ox22 2011 The Oxford handbook of strategic sales and sales management / | 658.8 P21 2022 Key concepts in marketing and advertising / | 658.8 P29 1993 The essence of services marketing / | 658.8 P42 2012 Essentials of marketing : a marketing strategy planning approach / |
Includes bibliographical references and index
Contents: Part I Sales strategy and environment -- Part II Sales management -- Part III The sales force and the customer -- Part IV The organization and sales relationships
MEGATEXTS P 3150.00 BSBA-Marketing Management
English
There are no comments on this title.