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Business policy and business strategy / Cynthia A. Zarate

By: Zarate, Cynthia AMaterial type: Text

TextPublisher: Manila, Philippines : Rex Book Store, c2011Description: ix, 152 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712360909 [newsprint]Subject(s): Management -- Bibliography | Business planning -- BibliographyDDC classification:

Contents:

Contents: Chapter 1 Concepts in business policy and strategies -- Chapter 2 Environmental scanning -- Chapter 3 Strategy formula -- Chapter 4 Strategy implementation -- Chapter 5 Strategic human resource management -- Chapter 6 Strategy evaluation and control -- Chapter 7 Cases in business policy issues -- Chapter 8 History of strategic management -- Chapter 9 Industry trends

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Item type	Current location	Call number	Status	Date due	Barcode
Book	Filipiniana	658.4012 Z18 2011 (Browse shelf)	Available		3UCBL000016974

Rex Book Store P 371.00 BSBA-Marketing Management

English

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