University of Cebu-Banilad Library catalog › Details for: Services marketing :

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher HContributor(s): Wirtz, JochenMaterial type: Text

TextPublisher: Boston : Prentice Hall, c2011Edition: Seventh editionDescription: 648 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810696610 [newsprint]Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification:

Contents:

Contents: Part I Understanding service products, consumers, and markets -- Part II Applying the 4 Ps of marketing to services -- Part III Managing the customer interface

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Item type	Current location	Call number	Status	Date due	Barcode
Book		658.8 L94 2011 (Browse shelf)	Available		3UCBL000017040

Includes bibliographical references and indexes.

Contents: Part I Understanding service products, consumers, and markets -- Part II Applying the 4 Ps of marketing to services -- Part III Managing the customer interface

BSBA-Marketing Management

English

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