Internet marketing : strategy, implementation and practice / edited by Dave Chaffey [and four others]
Material type:
TextPublisher: Harlow, English : FT Financial Hall, c2009Edition: Fourth editionDescription: xxxi, 702 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789810695972 [newsprint]; 0273694057Subject(s): Internet marketing | InternetDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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College Library | 541.51265 C34 2009 (Browse shelf) | Available |
Includes bibliographical references and index.
Contents: Part 1 Internet marketing fundamentals -- Part 2 Internet strategy development -- Part 3 Internet marketing: implementation and practice
NBS-MANGO P 487.00 BSBA-Marketing Management
English
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