Entrepreneurship and small business management / Roberto G. Medina.
Material type:
TextPublisher: Manila, Philippines : Published and distributed by Rex Book Store, c2010Edition: Second editionDescription: viii, 233 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712356384 [newsprint]Subject(s): Entrepreneurship | Small business -- Management| Item type | Current location | Call number | Status | Date due | Barcode |
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Filipiniana (Reserve) | 658.421 M46 2010 (Browse shelf) | Available | 3UCBL000016342 |
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| 658.421 B22 2008 Entrepreneurship / | 658.421 D63 2009 Entrepreneurship : | 658.421 D63 2009 Entrepreneurship : | 658.421 M46 2010 Entrepreneurship and small business management / | 658.7 B18 2014 2014 marketing basics : | 658.8 G53 2010 Fundamentals of marketing : | 658.802 G53 2012 Marketing plan : |
Includes bibliographical references and index
Contents: Chapter 1 A perspective on entrepreneurship -- Chapter 2 The nature of small business -- Chapter 3 The ethical and social responsibilities of the entrepreneur -- Chapter 4 Entrepreneurial personality -- Chapter 5 The search for a sound business idea -- Chapter 6 Strategic planning for small business -- Chapter 7 The business plan -- Chapter 8 Forms of small business ownership -- Chapter 9 Organizing, directing, and controlling the small business -- Chapter 10 Marketing the small business -- Chapter 11 Determining the right location -- Chapter 12 Promoting the small business -- Chapter 13 Managing small business finance -- Chapter 14 Managing small business risk
NBS-AYALA P 383.00 BSBA-Marketing Management
English
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