Public relations writing : form and style / Doug Newsom, Jim Haynes
Material type: TextPublisher: Australia : Wadsworth Cengage Learning, c2011Edition: 9th editionDescription: xxii, 425 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9781439085462 [paperback]Subject(s): Public relations | Public relations -- Authorship | Business writingItem type | Current location | Call number | Status | Date due | Barcode |
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Book | 659.2 N47 2011 (Browse shelf) | Available | 3UCBL000016939 |
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659.2 D92 2005 Successful public relations : | 659.2 M42 2003 PR management : | 659.2 M72 2021 Introduction to advertising : understanding and managing the advertising process / | 659.2 N47 2011 Public relations writing : | 659.2 N47 2014 Public relations writing : | 659.2 W33 2014 Evaluating public relations : | 659.221 N47 2000 This is PR : |
Includes bibliographical references (pages 405-413) and index
Contents: Part 1 PR writing: role and responsibility -- Part 2 Preparing to write -- Part 3 Writing principles -- Part 4 Writing for traditional media and social media -- Part 5 Writing for select publics -- Part 6 Writing in turbulent times
MEGATEXTS P 2400.00
English
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