Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood.
Material type:
TextPublisher: London ; Philadelphia : Kogan Page, c2013Description: xvii, 214 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749468507 [paperback]Subject(s): Small business marketingDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8 H76 2013 (Browse shelf) | Available | 3UCBL000017570 |
Includes index.
Contents: 01 Introduction -- 02 The reality: Addressing stress for the sme owner, Manager or executive -- 03 Competitiveness and the sme: We want it; but how do we get it? -- 04 Increasing your confidence: Leveraging what you have -- 05 Maximizing sme management: Making better decisions: investments and predictions -- 06 Your unique selling proposition: Agility, the adaptive organization, profit and revenue improvement -- 07 Real market presence: Marketing on a budget; branding, positioning and the sme -- 08 What do we really need to do? Planning to win -- 09 Grasping the opportunity 1 (marketing): 'Changing the currency' -- 10 Grasping the opportunity 2 (sales): 'Changing to managing the income (revenue) pipeline' -- 11 Quick wins (rather than quick fixes) -- 12 Optimizing your proposition and making more money: Bringing it all together!
Megatext P 2, 450.00
English
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