Introduction to global business : understanding the international environment and global business functions / Julian E. Gaspar [and five others]
Material type:
TextPublisher: Australia : South-Western/Cengage Learning, c2014Description: xxi, 407 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780547152127 (pbk. : student edition); 9781111824259 [paperback]Subject(s): International business enterprises -- Management | International tradeDDC classification: Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.804 G21 2014 (Browse shelf) | Available | 3UCBL000017596 |
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| 658.802 G53 1997 Marketing plan : | 658.802 L52 2008 Analysis for marketing planning / | 658.802 M86 2012 Strategic marketing management / | 658.804 G21 2014 Introduction to global business : | 658.81 H29 2012 Sales and distribution management : | 658.81 In47 2004 Sales management : | 658.81 M22 2000 E-commerce : |
Includes bibliographical references and index.
Contents: Part I Foundations of global business -- Part II Global business environment -- Part III Global business strategy and organization -- Part IV Managing global business
Megatext 6500.00
English
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