Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
Material type:
TextPublisher: Australia : South-Western/Cengage Learning, c2013Edition: Ninth editionDescription: xxii, 729 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781133191421 [paperback]DDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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658.82 Sh62 2013 (Browse shelf) | Available | 3UCBL000017597 |
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| 658.812 Sh23 2003 Customer relationship management systems handbook / | 658.812 W58 1996 Customer centered growth : | 658.816 Sch34 2012 Pricing strategies : | 658.82 Sh62 2013 Advertising, promotion, and other aspects of integrated marketing communications / | 658.821 K84 2003 Marketing management / | 658.824 F16 2012 How to make sales when you don't like selling / | 658.827 H26 1999 Harvard business review on brand management / |
Bibliography
Contents: Part 1 The practice and environment of integrated marketing communications (IMC) -- Part 2 Fundamental IMC planning background and decisions -- Part 3 Advertising management and new media choices -- Part 4 Sales promotion management -- Part 5 Other IMC tools
Megatext P 8450.00 BSBA-Marketing Management
English
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