Management of electronic media / Alan B. Albarran
Material type: TextPublisher: Belmont : Wadsworth Pub. Co., c1997Description: xix, 324 pages : illustrations, maps ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9814057096 [newsprint]Subject(s): Mass media -- ManagementDDC classification:Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Reserved (Main) | 384.54068 Al13 1997 (Browse shelf) | c.1 | Available | 3UCBL000017863 | |
Book | Reserved (Main) | 384.54068 Al13 1997 (Browse shelf) | c.2 | Available | 3UCBL000017864 |
Includes glossary of key terms and index
Contents: 1 Managing in the electronic media -- 2 Theories of management -- 3 Financial management -- 4 Managing personnel -- 5 Understanding markets and audiences -- 6 Programming strategy and distribution -- 7 Marketing -- 8 Strategic alliances -- 9 Regulatory influences and electronic media management -- 10 Public relations and electronic media management -- 11 Ethics of management -- 12 Management in the twenty-first century
English
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