Management of electronic media / Alan B. Albarran
Material type:
TextPublisher: Belmont : Wadsworth Pub. Co., c1997Description: xix, 324 pages : illustrations, maps ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9814057096 [newsprint]Subject(s): Mass media -- ManagementDDC classification: | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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Reserved (Main) | 384.54068 Al13 1997 (Browse shelf) | c.1 | Available | 3UCBL000017863 | |
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Book
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Reserved (Main) | 384.54068 Al13 1997 (Browse shelf) | c.2 | Available | 3UCBL000017864 |
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| 378.17358 B12 2007 Online learning and teaching in higher education / | 380.107 M52 2003 Modules for marketing / | 384.5 B39 2001 Wireless crash course / | 384.54068 Al13 1997 Management of electronic media / | 384.54068 Al13 1997 Management of electronic media / | 387.1068 B93 2015 Port management and operations / | 400 Se75 2005 Test of verbal reasoning / |
Includes glossary of key terms and index
Contents: 1 Managing in the electronic media -- 2 Theories of management -- 3 Financial management -- 4 Managing personnel -- 5 Understanding markets and audiences -- 6 Programming strategy and distribution -- 7 Marketing -- 8 Strategic alliances -- 9 Regulatory influences and electronic media management -- 10 Public relations and electronic media management -- 11 Ethics of management -- 12 Management in the twenty-first century
English
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