How to make a benta : anecdotes, lectures & articles from the advertising wars / Greg B. Macabenta
Material type:
FilmPublisher: [Place of publication not identified] : Minority Media Service Inc., c2007Description: x, 289 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781456537876 [paperback]Subject(s): Orphans | Household employees -- Drama | Child labor -- Drama| Item type | Current location | Call number | Status | Date due | Barcode |
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Filipiniana | 701.03 M11 2011 (Browse shelf) | Available | 3UCBL000017119 |
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| 700.92 D26 2002 Home, body, memory : | 700.9599 F47 2001 Filipinos writing : | 700 P97 2007 In blood-- and tears / | 701.03 M11 2011 How to make a benta : | 701.18 Ar43 2014 Introduction to art appreciation : | 703 K15 1998 Mga katawagan sa sining / | 713.5 D28 2001 Reflections on sociology and Philippine society / |
Content : Part I - Half a century in advertising ... and counting -- Introduction -- Been there, done that -- Getting into advertising -- Joining the salt mines -- The making of an AEs -- Breakinh down the damn wall -- Of doctors, lawyers, masahistas and ad specialist -- A fruitful agency - client relationship -- Marketing warfare -- Niche marketing -- OK, what do we say? -- Now, how do we say it? -- Keep it simple, sweetheart -- Taking the creative plunge -- Demons of advertising creativity -- Visual communication -- From storyboard to screen -- Jingle-making for non-musicians -- The new world media -- It's still back to basics -- The holy grail of reach and frequency -- Non-traditional media tactics -- A primer on PR -- The milo-ovaltine olympics -- Part II Taking on America -- Pioneering in California -- Servicing San Miguel -- Jump, sink or swim -- Saved by the bell -- The right Pinoy touch -- Johnny appleseed for the FilAm market -- Der's gold in dem dar global market -- Part III Postscript to a lifetime in advertising -- God's 15% -- My kind of people -- Tribute to tony de Joya -- An ode to the Ad industry
NBS-MANGO P 500.00 Ernesto Galvez General Education General Education : Sociology
English
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