Telecommunications : an introduction to electronic media / Lynne Schafer Gross

By: Gross, Lynne SMaterial type: TextTextPublisher: Madison, WI : Brown & Benchmark Publishers, c1997Edition: Sixth editionDescription: xx, 443 pages : illustrations (some color) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0697288838 [paperback]Subject(s): Telecommunication | BroadcastingDDC classification:
Contents:
Contents: Part 1 Electronic media forms -- 1 Commercial radio; 2 Commercial television; 3 Cable television; 4 Non commercial broadcasting; 5 Other forms of telecommunications; 6 Corporate telecommunications -- Part 2 Electronic media functions -- 8 Business practices; 9 Programming; 10 Production and distribution; 11 Advertising; 12 Audience feedback; 13 Laws and regulations; 14 Ethics and effects.
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Item type Current location Call number Status Date due Barcode
Book Book
384.540973 G91 1997 (Browse shelf) Available 3UCBL000017939

Includes bibliographical references (p. 393-415) and index.

Contents: Part 1 Electronic media forms -- 1 Commercial radio; 2 Commercial television; 3 Cable television; 4 Non commercial broadcasting; 5 Other forms of telecommunications; 6 Corporate telecommunications -- Part 2 Electronic media functions -- 8 Business practices; 9 Programming; 10 Production and distribution; 11 Advertising; 12 Audience feedback; 13 Laws and regulations; 14 Ethics and effects.

English

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