Management information systems for the information age with DVD / Maeve Cummings
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2008Edition: Seventh editionDescription: xxxiii, 541 pages : illustrations color ; 29 cm. + 2 CD-ROMs (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071287968 [paperback]Subject(s): Management information systems | Information technologyDDC classification: Online resources: Table of contents only | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.4038011 H11 2008 (Browse shelf) | Available | 3UCBL000001977 |
CD Supplementary: Management information systems for the information age with DVD
Includes bibliographical references (pages 515-520) and index.
Contents: Chapter one The information age in which you live: Changing the face of business -- Chapter two Major business initiatives: Gaining competitive advantage with IT -- Chapter Three Database and data warehouse: Building business intelligence -- Chapter four Decision support and artificial intelligence: Brainpower for your business -- Chapter five Electronic commerce: Strategies for the new economy -- Chapter six Systems development: Phases, tools, and techniques -- Chapter seven Enterprise infrastructure, metrics, and business continuity planning: Building and sustaining the dynamic enterprise -- Chapter eight Protecting people and information: Threats and safeguards -- Chapter nine Emerging trends technologies: business, people, and technology tomorrow
BSBA-Marketing Management
English
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