The firm : the story of McKinsey and its secret influence on American business / Duff McDonald
Material type: TextPublisher: New York : Simon & Schuster, c2013Edition: First Simon & Schuster hardcover editionDescription: 387 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781476737867 [newsprint]Subject(s): McKinsey and Company | Business consultantsDDC classification: Online resources: Contributor biographical information | Publisher description | Sample textItem type | Current location | Call number | Status | Date due | Barcode |
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Book | 658.8 M45 2013 (Browse shelf) | Available | 3UCBL000017214 |
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658.8 M35 2023 Marketing management / | 658.8 M35 2023 Marketing management / | 658.8 M45 2012 Marketing principles / | 658.8 M45 2013 The firm : | 658.8 M86 2010 Strategic marketing management : | 658.8 Ox22 2011 The Oxford handbook of strategic sales and sales management / | 658.8 P21 2022 Key concepts in marketing and advertising / |
Includes bibliographical references and index.
Content: Introduction: The McKinsey mystique -- 1. The Ozark farm boy -- 2. The making of the firm -- 3. The age of influence -- 4. The decade of doubt -- 5. A return to form -- 6. The crucial question: Are they worth it or not? -- 7. Revenge of the nerds -- 8. The money grab -- 9. Bad advice -- 10. Retrenchment -- 11. Breaking the compact -- Epilogue: The future of Mckinsey -- Acknowledgments
NBS-MANGO P 649.00 BSBA-Marketing Management
English
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