Business development : a market-oriented perspective / Hans Eibe Sorensen
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, c2012Description: xi, 553 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470683668 [paperback]Subject(s): Strategic planning | Marketing -- ManagementDDC classification: | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.4012 So68 2012 (Browse shelf) | Available | 3UCBL000010782 |
Includes bibliographical references and index
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index
Megatext Phil., Inc. P 4680.00 BSBA-Marketing Management
English
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