Inside real innovation : how the right approach can move ideas from R&D to market - and get the economy moving / Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
Material type:
TextPublisher: New Jersey : World Scientific, c2011Description: xii, 233 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9789814327985 [hardbound]Subject(s): Customer relations | Customer services | Strategic planning | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Customer Relations | BUSINESS & ECONOMICS / Strategic PlanningDDC classification: Other classification: BUS041000 | BUS018000 | BUS063000 | Item type | Current location | Call number | Status | Date due | Barcode |
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College Library | 658.812 F57 2011 (Browse shelf) | Available | 3UCBL000022528 |
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| 658.812 B85 2002 When customers think we don't care : | 658.812 C64 2013 The customer rules : | 658.812 D43 1991 Horizontal management : | 658.812 F57 2011 Inside real innovation : how the right approach can move ideas from R&D to market - and get the economy moving / | 658.812 F87 2004 The buzz : | 658.812 J63 2000 Improving customer satisfaction, loyalty, and profit : | 658.812 K45 2013 Likeable business : |
Contents: Chapter 1: The innovation crisis -- Chapter 2: Inside real innovation -- Chapter 3: One person, one iteration at a time -- Chapter 4: Characteristics of fundamentals innovation -- Chapter 5: The story of a fundamental innovation -- Chapter 6: The American innovation system -- Chapter 7: Building a new innovation system: the free market side -- Chapter 8: Building a new innovation system: the research and education side
NBS-MANGO P 659.00 Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
English
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