Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh
Material type: TextPublisher: New York : McGraw-Hill Irwin, c2012Edition: Tenth editionDescription: xxii, 577, [180] pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9780077140885 [paperback]Subject(s): Industrial management | Business | Business -- Vocational guidanceDDC classification:Item type | Current location | Call number | Status | Date due | Barcode |
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Book | 650 N53 2012 (Browse shelf) | Available | 3UCBL000017564 |
Includes glossary and index
Contents: Part 1 Business trends: cultivating a business in diverse, global environments -- Part 2 Business ownership: starting a small business -- Part 3 Business management: empowering employees to satisfy customers -- Part 4 Management of human resources:motivating employees to produce quality goods and services -- Part 5 Marketing: developing and implementing customer-oriented marketing plans -- Part 6 Managing financial resources
Megatexts P 2920.00 BSBA-Marketing Management
English
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