Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh

By: Nickels, William GContributor(s): McHugh, James M | McHugh, Susan MMaterial type: TextTextPublisher: New York : McGraw-Hill Irwin, c2012Edition: Tenth editionDescription: xxii, 577, [180] pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9780077140885 [paperback]Subject(s): Industrial management | Business | Business -- Vocational guidanceDDC classification:
Contents:
Contents: Part 1 Business trends: cultivating a business in diverse, global environments -- Part 2 Business ownership: starting a small business -- Part 3 Business management: empowering employees to satisfy customers -- Part 4 Management of human resources:motivating employees to produce quality goods and services -- Part 5 Marketing: developing and implementing customer-oriented marketing plans -- Part 6 Managing financial resources
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Item type Current location Call number Status Date due Barcode
Book Book
650 N53 2012 (Browse shelf) Available 3UCBL000017564

Includes glossary and index

Contents: Part 1 Business trends: cultivating a business in diverse, global environments -- Part 2 Business ownership: starting a small business -- Part 3 Business management: empowering employees to satisfy customers -- Part 4 Management of human resources:motivating employees to produce quality goods and services -- Part 5 Marketing: developing and implementing customer-oriented marketing plans -- Part 6 Managing financial resources

Megatexts P 2920.00 BSBA-Marketing Management

English

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