Marketing / O. C. Ferrell, G. Tomas H. Hult, William M. Pride
Material type:
TextPublisher: Andover : Cengage Learning, c2013Description: x, 359 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 13: 9781285922065 [newsprint]Subject(s): Marketing| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.8 F41 2013 (Browse shelf) | Available | 3UCBL000017180 |
Includes bibliographical references and index
Contents: Chapter 1: Strategic marketing management 2 -- Chapter 2: The global marketing environment -- Chapter 3: Selecting target markets -- Chapter 4: Product decisions -- Chapter 5: Developing and managing goods and services -- Chapter 6: Pricing decisions -- Chapter 7: Supply-chain management and marketing channels -- Chapter 8: Retailing, wholesaling, and direct marketing -- Chapter 9: Integrated marketing communications -- Chapter 10: Advertising and public relations -- Chapter 11: Personal selling and sales promotions
NBS-MANGO P 465.00 BSBA-Marketing Management
English
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