Green marketing management / Robert Dahlstrom
Material type:
TextPublisher: Andover : Cengage Learning, c2011Description: 285 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789814384223 [newsprint]Subject(s): Green marketing | Product management -- Environmental aspectsOnline resources: Contributor biographical information | Publisher description
Contents:
Contents: Part 1: introduction -- Part 2: the consumption-environment interface -- Part 3: providing value via sustainable marketing strategies -- Part 4: macroeconomics energy consumption -- Part 5; green marketing and insatiability reporting
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
658.8 D13 2011 (Browse shelf) | Available | 3UCBL000016997 |
Contents: Part 1: introduction -- Part 2: the consumption-environment interface -- Part 3: providing value via sustainable marketing strategies -- Part 4: macroeconomics energy consumption -- Part 5; green marketing and insatiability reporting
BSBA-Marketing Management
English
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